Hey, I’m Josh Woods, a former welder about to become a certified aesthetician, husband, and dad of four. My skincare journey wasn’t just a career change—it was about finding relief for my family and our sensitive skin issues.
My wife struggled with autoimmune conditions that made skincare a challenge, and my kids suffered from severe dry skin and eczema. For years, we tried traditional products that just made things worse. So, I took matters into my own hands. I dove into research, trying everything until I found solutions that actually worked.
And you know what? I've had sensitive skin my whole life, so I get it firsthand.
As I got deeper into it, I realized this wasn’t just about us. There was a real need in our community, especially among people who looked like me. So, I decided to make the switch to skincare.
Being a black man in this industry isn’t easy. But I saw it as an opportunity to represent and make a difference. I want others like me to see that they belong here too.
My story is all about pushing past barriers. Despite the doubts and expectations, I’m proving that anyone can follow their passion, no matter where they come from.
And now, as I’m about to graduate as a certified aesthetician, I’m not just helping my clients look and feel better—I’m breaking down stereotypes and opening doors for others too.
Representation matters. That’s why I’m proud to own Favoryt Brand, providing natural skincare products for everyone, no matter their age, gender, or race.
From soothing balms to rejuvenating oils, Favoryt Brand is all about making skincare accessible to everyone. Starting our skincare company back in 2021 was a leap of faith, but now, as I’m about to enter the world of aesthetics, I'm combining my experience and passion to make a real difference.
But there's more to it. I want to create a safe space for men, too. Skincare isn’t just for women, and I’m here to break that stereotype. Teens, athletes and parents struggle with acne and other skin issues, and they need a place where they can feel comfortable seeking help. I’m here to provide that safe space and offer solutions tailored to their specific needs.
Did you know that only 5% of aestheticians are black and only 4.5% are males? It’s time to change that.
In a world where skincare can feel exclusive, I’m on a mission to make it inclusive. My journey is all about showing that diversity makes everything better.
So, as I step into this new chapter, I’m bringing the hopes and dreams of our community with me. It’s proof that by embracing who we are, we can make the world a better place for everyone.
-Josh